#058 - Avoiding the CLICKsand Trap: Bill Troy

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry.  As they  created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise. Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s online marketing tools. This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google. His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade is to help brands, including radio stations and hosts avoid or escape the ClickSand trap, so they can compete and WIN in our evolving mediascape.   Takeaways You Don’t Want to Miss The ONE ‘old school’ mindset that’s holding radio back TODAY. The FIRST thing Bill would check if programming a new station today. ONE word that will redefine radio in the next few years. The secret weapon that can up YOUR game while others overlook it. Get a FREE chapter of Bill’s book Clicksand HERE. More at www.brandwidthondemand.com