Why Most People Lose in Negotiations (And Don’t Even Know It)

Most people think negotiation is about being confident, persuasive, or “winning.”But in reality, they’re giving away value without even realizing it.In this episode, Brandon Voss - President of The Black Swan Group and co-author of Never Split the Difference - breaks down the tactics used in high-stakes negotiations, from business deals to hostage situations.You’ll learn how to stay calm under pressure, read people better, and influence outcomes without forcing them.You’ll learn:• Why most people fail in negotiations• The mindset behind high-level deal-making• Practical tactics you can use immediatelyIf you want to communicate more effectively and get better outcomes - in business and in life - this episode is a must.Hit play and start negotiating smarter.