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#059: Beefing up business: U.S. success in the Chinese beef market - Ian Lahiffe episode artwork

EPISODE · Jun 13, 2018 · 15 MIN

#059: Beefing up business: U.S. success in the Chinese beef market - Ian Lahiffe

from Ag Future: Innovation in Agri-Food · host Alltech

After 15 years of lobbying, the U.S. beef industry has been granted access to the Chinese market, and the timing is perfect. As the demand for beef in China continues to grow with consumer affluence, are U.S. producers poised to benefit? Not so fast, say the experts. In this podcast, Ian Lahiffe, lead of operations at Allflex Livestock Intelligence in Beijing, China, discusses the challenges U.S. producers must overcome to win long-awaited favor with consumers in China.

What this episode covers

After 15 years of lobbying, the U.S. beef industry has been granted access to the Chinese market, and the timing is perfect. As the demand for beef in China continues to grow with consumer affluence, are U.S. producers poised to benefit? Not so fast, say the experts. In this podcast, Ian Lahiffe, lead of operations at Allflex Livestock Intelligence in Beijing, China, discusses the challenges U.S. producers must overcome to win long-awaited favor with consumers in China.

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#059: Beefing up business: U.S. success in the Chinese beef market - Ian Lahiffe

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Frequently Asked Questions

How long is this episode of Ag Future: Innovation in Agri-Food?

This episode is 15 minutes long.

When was this Ag Future: Innovation in Agri-Food episode published?

This episode was published on June 13, 2018.

What is this episode about?

After 15 years of lobbying, the U.S. beef industry has been granted access to the Chinese market, and the timing is perfect. As the demand for beef in China continues to grow with consumer affluence, are U.S. producers poised to benefit? Not so...

Can I download this Ag Future: Innovation in Agri-Food episode?

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