059 - Know, Like, and Trust: The Secret Formula for Business Success

Send us Fan Mail'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including:🔹How sharing content can develop the know, like, and trust factor🔹How content marketing can move prospective clients through the sales cycle🔹Why advertising alone isn't an effective sales strategyAnd more 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...