060: Iliana Lanuza — Finding Your People by Starting With Your Own Story

A behind-the-scenes conversation about building a coaching practice while navigating your own life transitions — and the challenge of translating deeply personal, meaningful work into a sustainable business.In this episode, I’m joined by Iliana Lanuza, a health and life coach based in Mexico who supports teenagers, young adults, and adults navigating major life transitions through conversation, coaching, and deeply human connection.What we explored:• Why your own lived experience often points directly to your ideal clients• The challenge of moving from a tangible business to an intangible service model• Building a practice around transition while navigating your own• Setting boundaries in a business where the work is deeply personal• Why social media feels especially difficult for so many practitionersThe people we’re best positioned to help are often the ones whose experiences feel deeply familiar to us. But turning meaningful work into a sustainable business still requires clarity, boundaries, and finding the right path to connection.Iliana’s links:→ Substack: https://substack.com/@nourishbeyondyourplateSophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍