061: 5 Ways to Bring Your Marketing A-Game in 2023

Did you know that according to the American Pet Products Association, millennials and Gen Zs combined makeup 46% of the pet parent population? That’s almost HALF, and that number is just going to keep growing…  So the big question is– how are you marketing to reach every generation of pet parents?! This podcast episode is going to shine a spotlight on your marketing efforts. Do you bring your A-game? Are you consistent? Are you marketing across various platforms?  If not, you’re missing out on generational audiences, and there’s a chance that in a few years– you’ll lose your relevance!  But we’re not going to let that happen. In this episode, you’ll learn:  💥 How to devise a strategic marketing plan you can actually stick to.  💥 What your marketing budget should be and why it will be a big factor in your marketing success.  💥 Why visual content is QUEEN👑 and how to give the people (yes, the younger generations) what they want.  💥 How to optimize your website and ensure it gets SEEN by your audience.  💥 How to gather reviews from your biggest fans consistently and use them in your marketing.  These are not “optional” marketing tips… these are must-dos if you want to get eyes on your pet business! Listen in and prepare to take massive (but doable) action in your pet business’ marketing.    View Transcript   Show Notes   Join Us Online   Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog