065: How To Master LinkedIn Ads With AJ Wilcox

from Say it Online · host Say Gabriel

Are LinkedIn ads worth your time (and money)? I'm diving into the do's and don'ts of LinkedIn advertising with AJ Wilcox, breaking down some major misconceptions surrounding the platform and helping you understand how to build the right marketing strategies for your business. AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed the world's largest LinkedIn Ads accounts worldwide. AJ is a ginger and triathlete, he and his wife live in Utah with their 4 kids, and his company car is a wicked-fast go-kart. In this episode, AJ chats about the limitations of organic LinkedIn outreach, why you should never follow LinkedIn's ad campaign recommendations, and the green and red flags to look for when considering an ad campaign. Tune in to learn: The biggest myths — and mistakes — when it comes to LinkedIn ads The most valuable CTA to move leads through your funnel The difference in strategy when approaching LinkedIn, Facebook, and Google ad campaigns

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This episode was published on October 6, 2020.

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