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#065 Os desafios de atender o público 50+ online via apps | Felipe Boff (Banco Mercantil)

EPISODE · Apr 20, 2023 · 29 MIN

#065 Os desafios de atender o público 50+ online via apps | Felipe Boff (Banco Mercantil)

from Think Tech · host Positivo S+

O público com idade igual ou superior a 50 anos já representa mais de 25% da população brasileira. Embora seja um público economicamente ativo, tem certas peculiaridades que precisam ser observadas pelas empresas que focam nele. Página com dados populacionais do Brasil: https://www.populationpyramid.net/pt/brasil/2021/. Dados da Bloomberg sobre agências quantidade de bancárias no Brasil: https://www.bloomberglinea.com.br/2022/01/14/brasil-perde-mais-de-2300-agencias-bancarias-em-2-anos-de-pandemia/. Com: Felipe Boff, vice-presidente de Produtos, Tecnologia e Inovação da Banco Mercantil. Perfil no Linkedin: https://www.linkedin.com/in/felipe-boff/. Site da Banco Mercantil: https://mercantildobrasil.com.br/. Apresentação: Cassio Politi. Perfil no LinkedIn: https://www.linkedin.com/in/cassiopoliti/.

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#065 Os desafios de atender o público 50+ online via apps | Felipe Boff (Banco Mercantil)

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