EPISODE · May 26, 2026 · 40 MIN
067: Dawn Durocher — When Growth Advice Doesn’t Fit Your Business
from Ren: Behind the Practice · host Ren Wellbeing
A behind-the-scenes conversation about what happens when an experienced practitioner tries to bring a deeply specialized in-person business into the online world — and realizes the rules are completely different.In this episode, I’m joined by Dawn Durocher, a functional holistic foot care technician who helps people better understand what their feet may be revealing about their overall wellness, while navigating her own transition from a long-standing service-based business into the online coaching space.What we explored:• Why transitioning from in-person service work to online business can feel like starting over• The damage generic “growth” advice can do when you’re still in startup mode• Why many practitioners are being given tactics before their actual problem is diagnosed• How real conversations create better business clarity than building in isolation• The shift from trying to reach everyone to identifying the pain point that actually gets attentionThe right business strategy depends on where you actually are — and many practitioners are being handed growth tactics before they’ve built the foundations that make growth possible. Clarity comes faster when you stop guessing and start building in real conversation with the people you’re here to help.Dawn’s links:→ Workshop: https://www.bodyandsolewellnessspa.com/nail-tech-smokies-workshops.html#/Sophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍
What this episode covers
A behind-the-scenes conversation about what happens when an experienced practitioner tries to bring a deeply specialized in-person business into the online world — and realizes the rules are completely different.In this episode, I’m joined by Dawn Durocher, a functional holistic foot care technician who helps people better understand what their feet may be revealing about their overall wellness, while navigating her own transition from a long-standing service-based business into the online coaching space.What we explored:• Why transitioning from in-person service work to online business can feel like starting over• The damage generic “growth” advice can do when you’re still in startup mode• Why many practitioners are being given tactics before their actual problem is diagnosed• How real conversations create better business clarity than building in isolation• The shift from trying to reach everyone to identifying the pain point that actually gets attentionThe right business strategy depends on where you actually are — and many practitioners are being handed growth tactics before they’ve built the foundations that make growth possible. Clarity comes faster when you stop guessing and start building in real conversation with the people you’re here to help.Dawn’s links:→ Workshop: https://www.bodyandsolewellnessspa.com/nail-tech-smokies-workshops.html#/Sophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍
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067: Dawn Durocher — When Growth Advice Doesn’t Fit Your Business
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