068: 10 Reasons Employees are the Best Brand Advocates

Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to  Edelman Trust Barometer? Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth. Your employees are already active on the social networks today regardless if you want to acknowledge it or not. They are already making hundreds and thousands of brand impressions every day on social networks such as Facebook, Twitter, LinkedIn, Instagram and the list goes on. The majority of organizations and business leaders today want to increase brand awareness and brand equity, grow their community, increase sales and earn the support of loyal brand evangelists. What they don't realize is that some of the greatest opportunities for quickly recruiting and earning internal brand advocates and external brand evangelists to grow their business are sitting right within the walls of their own company. Take a listen to this episode of the Social Zoom Factor podcast and learn the top 10 reasons employees are your best brand advocates from Pam Moore, CEO and founder of Marketing Nutz, a social business, digital marketing and experiential brand agency.  An employee brand advocate program can help you inspire and engage employees to not just understand your brand promise but to live it! Creating such a program often helps you do the "double click" on what is really happening within your organization in regard to employee advocacy or lack there of, understand who is already utilizing the social networks and who needs training. Bottom line, you can never go wrong by investing in your greatest asset, which is the human beings within your organization. When you invest in them, they are more inspired to invest in your customers, partners and greater community of humans.   Podcast Episode Highlights Top 10 reasons employees are your greatest brand advocates How employees create organic conversations to inspire others to connect with yuor brand How empowering your employees powers up your brand Why employees are more trusted than your CEO, Founder and marketing department Your employees are already investing in  your brand, invest in them How to bridge the social digital divide with an employee brand evangelist program