069: Deep Dive with Lyanna Kea: Reaching 15 Million Fans in your Pyjamas

This episode is sponsored by ⁠Getty Images⁠, home to market-leading creative and editorial content from the world’s best photographers and videographers. http://www.gettyimages.com---In this episode, Aven Yap speaks with Lyanna Kea, a Malaysian Chinese creator, actor and producer with over 15 million fans, about building the viral world of Aunty Kea and turning content creation into a genuine production business.From starting out broke and stuck at home during COVID as an international student, Lyanna shares how a pyjama-friendly “Asian mum” character grew into Kea Productions, a team of 16 people running scripted, animation and lifestyle channels across multiple platforms and languages.---Listen to hear Lyanna talk about:Why quantity beats quality when you are starting outHow she runs pre-production, production, post and development each weekWhy long form video drives loyalty and revenue, not just viewsLearning to delegate and build a business that survives when she steps awayHow her content opened doors to Screen Australia, ABC’s Ground Up and moreThe shifting relationship between creators and the traditional screen industry---If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast.---Further information after listening to the episode:Lyanna on LinkedIn: www.linkedin.com/in/lyanna-kea-7a557a413Lyanna on Instagram: https://www.instagram.com/lyanna_kea/?hl=enLyanna on YouTube: https://www.youtube.com/@LyannaKeaLyanna on Facebook: https://www.facebook.com/lyannakeaa/Lyanna on TikTok: https://www.tiktok.com/@lyanna_kea?lang=enKea’s Universe on Instagram: https://www.instagram.com/keasuniverseKea Plus Ultra on Instagram: https://www.instagram.com/keaplusultra/Kea Plus Ultra on YouTube: https://www.youtube.com/@KeaPlusUltra---This Deep Dive interview is hosted and edited by ⁠⁠Aven Yap.If you’re enjoying the podcast, please leave a rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and we’d love you to forward this episode to a friend!---Follow us on:Instagram - https://www.instagram.com/weinterruptpodcastYouTube - https://www.youtube.com/@weinterruptpodcastLinkedIn - https://www.linkedin.com/company/weinterruptpodcast---Thanks to ⁠Getty Images⁠ for sponsoring this episode. If you’re looking for historical, contemporary or creative footage, head to ⁠gettyimages.com⁠.