069. La clave 95/5 en B2B

from Soy B2B · host Leticia del Corral

Uno de los principales errores al diseñar una estrategia de marketing B2B es hacerlo bajo la hipótesis de que todos los clientes de tu mercado están buscando actualmente la solución que ofreces. Y eso es lo que estás haciendo cuando basas tu estrategia de marketing en inbound marketing o SEO y SEM. Sin embargo, la realidad es bien distinta. Solo un 5% de todo tu mercado está buscando activamente tu producto o servicio. ¿No te gustaría llegar al 95% restante? Pues de esto hablo en el episodio de esta semana. Si quieres aprender a diseñar estrategias ABM que te permitan salir del océano rojo donde estás compitiendo y llegar a un océano azul, todavía hay plazas en mi curso ABM para todos. https://www.linkedin.com/pulse/quieres-aprender-hacer-account-based-marketing-leticia-del-corral--3s8sf/?trackingId=9xUyaiRWHhr%2B03C2IUmh0g%3D%3D

Episode metadata supplied by the publisher feed · Published Apr 23, 2025

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069. La clave 95/5 en B2B

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