07/06/2026 Multifamily Matters, Ep. #432 "Stop Laying Off The People Who Should Be Running Your AI"

A conversation with longtime multifamily industry veteran, the fabulous Jamie Gorski, the Founder & President Catchpoint Collective... discussing why multifamily companies should rethink workforce reductions in the age of AI, exploring why customer experience, marketing, and training professionals are ideally positioned to lead AI initiatives, how organizations can reskill existing employees instead of replacing them, and why long-term success comes from using AI to amplify people rather than eliminate them.