PODCAST · business
Multifamily Matters
by Paul Marks
Multifamily Matters is the only one-hour weekly radio show in the nation that is solely dedicated to multifamily industry operations. Listen to industry experts and icons discuss in-depth timely topics that are important to operating multifamily assets.
Episodes
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10/19/2026 Multifamily Matters, Ep. #447 "Best of Multifamily Matters: Back to Basics"
A conversation with longtime multifamily industry veteran, the amazing Manu Gupta, MD, the CEO of Indus Communities... discussing why strong multifamily operations begin with a welcoming leasing experience, quality housing, responsive service, and a deeper understanding of residents’ needs,...
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10/12/2026 Multifamily Matters, Ep. #446 "Beyond Leads, Building Loyalty"
A conversation with longtime multifamily industry veteran, the fabulous Tricia Barnes, Assistant Vice President of Marketing, West Region, with Willow Bridge... discussing “Beyond Leads, Building Loyalty,” how multifamily marketing can extend beyond lead generation to create a consistent resident...
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10/5/2026 Multifamily Matters, Ep. #445 "Best of Multifamily Matters: The New Apartment Search Journey"
A conversation with longtime multifamily industry veteran, the fabulous Amy Barricelli, Executive Vice President of Brand & Revenue Acceleration with RR Living... discussing the new apartment search journey, how AI, social media, local search, online reviews, and evolving digital channels are...
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09/28/2026 Multifamily Matters, Ep. #444 "Scaling Leadership and Accountability"
A conversation with a long-time multifamily industry veteran, the fabulous Kevin Weishaar, Principal with Weishaar Strategic Partners... discussing how multifamily organizations can turn data into action, build accountability systems that scale, develop stronger regional leaders, and use…
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09/21/2026 Multifamily Matters, Ep. #443 "Beyond Leads, Building Loyalty"
A conversation with longtime multifamily industry veteran, the fabulous Tricia Barnes, Assistant Vice President of Marketing, West Region, with Willow Bridge... discussing “Beyond Leads, Building Loyalty,” how multifamily marketing can extend beyond lead generation to create a consistent resident...
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09/14/2026 Multifamily Matters, Ep. #442 "Rethinking the Multifamily Business Model: Smarter Technology, Stronger Teams, Better Performance"
A conversation with longtime multifamily industry veteran, the fabulous Sherry Freitas, the President of Multifamily Asset Services with Cushman & Wakefield... discussing how multifamily operators can rethink their business models by choosing technology with purpose, responding to changing…
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09/7/2026 Multifamily Matters, Ep. #441 "The Lost Art of the Close: Reviving Leasing Psychology in the Age of AI"
A conversation with longtime multifamily industry veteran, , the fabulous Josh Draughn, Senior Vice President of Marketing & Centralized Operations at Hillpointe... discussing how psychology, empathy, and trust drive successful leasing, and how AI can strengthen teams without replacing the human...
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08/31/2026 Multifamily Matters, Ep. #440 "The New Apartment Search Journey"
A conversation with longtime multifamily industry veteran, the fabulous Amy Barricelli, Executive Vice President of Brand & Revenue Acceleration with RR Living... discussing the new apartment search journey, how AI, social media, local search, online reviews, and evolving digital channels are...
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08/24/2026 Multifamily Matters, Ep. #439 "Beyond Buildings: Designed for Connection"
A conversation with longtime multifamily industry veteran Ralph Calderon, Chief Development and Construction Officer with Neology Development, exploring how thoughtful design, strong operations, and meaningful resident and neighborhood connections can create lasting value for multifamily...
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08/17/2026 Multifamily Matters, Ep. #438 "Affordable Housing: What’s Stopping Us?"
A conversation with longtime multifamily industry veteran, the fabulous Larry Padilla, the CEO and Executive Director of Decatur Housing... discussing why affordable housing has become increasingly difficult to build, including rising development and financing costs, the cumulative impact of...
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08/10/2026 Multifamily Matters, Ep. #437 "Back to Basics"
A conversation with longtime multifamily industry veteran, the amazing Manu Gupta, MD, the CEO of Indus Communities... discussing why strong multifamily operations begin with a welcoming leasing experience, quality housing, responsive service, and a deeper understanding of residents’ needs,...
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08/3/2026 Multifamily Matters, Ep. #436 "The Business of Serving People."
A conversation with longtime multifamily industry veteran, the fabulous Rebekah Rawlins, the CEO and Founder of True Property Management... discussing why strong multifamily operations begin with a welcoming leasing experience, quality housing, responsive service, and a deeper understanding of...
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07/27/2026 Multifamily Matters, Ep. #435 "BEYOND THE BALANCED SHEET"
A conversation with longtime multifamily industry veteran, the fabulous Keith Rosenthal, the Chief Financial Officer of MAXX Properties... discussing why the balance sheet matters, why distributions do not always represent profits, how month end reporting should drive action, and how finance can...
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07/20/2026 Multifamily Matters, Ep. #434 "What Operators Actually Need"
A conversation with a long-time multifamily industry veteran, the fabulous Stephanie Gubiotti, an Advisor with the Foundation for Innovation in Real Estate... discussing the real, on-the-ground realities of multifamily operations, why proptech and innovation often fail in practice, what actually...
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07/13/2026 Multifamily Matters, Ep. #433 "Operating In The Lone Star State: Lessons From A Texas Multifamily Operator"
A conversation with longtime multifamily industry veteran, the fabulous Arleen Garza, the Co-Founder and Principal with REEP Equity... discussing why San Antonio, Austin, and Houston continue to be attractive multifamily markets, the unique challenges and opportunities of operating in Texas,...
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07/06/2026 Multifamily Matters, Ep. #432 "Stop Laying Off The People Who Should Be Running Your AI"
A conversation with longtime multifamily industry veteran, the fabulous Jamie Gorski, the Founder & President Catchpoint Collective... discussing why multifamily companies should rethink workforce reductions in the age of AI, exploring why customer experience, marketing, and training…
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06/29/2026 Multifamily Matters, Ep. #431 "Building A Superhighway To Housing"
A conversation with a longtime multifamily industry veteran, he is a multifamily industry icon, and the immediate past Chair of NMHC, the fabulous Jim Schloemer, the CEO of Continental Properties … discussing what housing providers, state and local governments, and federal policymakers must do to...
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06/22/2026 Multifamily Matters, Ep. #430 "Best of Multifamily Matters: Multifamily Leadership Teams That Win"
A conversation with a long-time multifamily industry veteran, the fabulous Amy Jones, the Executive Vice President of Management with The Garrett Companies... discussing how intentional hiring, leadership alignment, accountability, mentorship, and continuous training create high-performing...
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06/15/2026 Multifamily Matters, Ep. #429 "The Real Driver of High DQs Isn’t Fraud"
A conversation with a long-time multifamily industry veteran, Kim Olander, the Director of Compliance at 11Residential, and Henson Orser, the CEO & Founder of Two Dots... discussing why rising delinquency and default rates are often driven by manual income verification, overrides, and…
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06/08/2026 Multifamily Matters, Ep. #428 "BEST OF MULTIFAMILY MATTERS: MULTIFAMILY’S NEXT COMPETITIVE ADVANTAGE ISN’T TECHNOLOGY…IT’S LEADERSHIP DISCIPLINE."
A conversation with long-time multifamily industry veteran, the fabulous Shelley Watson, Executive Vice President of Operations of Morgan Group... discussing why, despite the industry’s focus on AI and automation, true competitive advantage comes from disciplined leadership, EOS implementation...
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06/01/2026 Multifamily Matters, Ep. #427 "BEST OF MULTIFAMILY MATTERS: WHY GOOD INTENTIONS AREN’T ENOUGH"
A conversation with longtime multifamily industry veteran, the fabulous Jennifer Sutter, Executive Vice President of Property Management with ACENTO Real Estate Partners... discussing why strained vendor-operator relationships are usually systemic rather than personal, how vague partnership...
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05/25/2026 Multifamily Matters, Ep. #426 "BEST OF MULTIFAMILY MATTERS: LEARNING AND DEVELOMENT: NECESSITY OR OPTIONAL?"
A conversation with long-time multifamily industry veteran, and a nationally recognized speaker, the fabulous Cindy Clare, Chief Operating Officer of Bell Partners... discussing why cutting L&D in a tightening market can be a costly mistake, how it extends beyond training into leadership…
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05/18/2026 Multifamily Matters, Ep. #425 "The Invisible Heroes of Multifamily"
A conversation with longtime multifamily industry veteran, Stephen Daalling, a Maintenance Manager with Venterra Realty, and the author of a great new book, which will be available soon, called FIX IT! The Memoirs of a Maintenance Man... discussing the invisible heroes of multifamily maintenance,...
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05/11/2026 Multifamily Matters, Ep. #424 "Multifamily Leadership Teams That Win"
A conversation with a long-time multifamily industry veteran, the fabulous Amy Jones, the Executive Vice President of Management with The Garrett Companies... discussing how intentional hiring, leadership alignment, accountability, mentorship, and continuous training create high-performing...
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05/04/2026 Multifamily Matters, Ep. #423 "What Multifamily Leaders Get Wrong"
A conversation with a long-time multifamily industry veteran, a sought-after speaker, trainer and a multifamily industry consultant, the fabulous Maria Pietroforte, the owner of Maria Pietroforte Consulting... discussing how leaders often mistake activity for performance, misdirect team energy,...
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04/27/2026 Multifamily Matters, Ep. #422 "Learning and Development: Necessity or Optional?"
A conversation with long-time multifamily industry veteran, and a nationally recognized speaker, the fabulous Cindy Clare, Chief Operating Officer of Bell Partners... discussing why cutting L&D in a tightening market can be a costly mistake, how it extends beyond training into leadership…
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04/20/2026 Multifamily Matters, Ep. #421 "The Flames are Out - Now What?"
A conversation with longtime multifamily industry veterans, Terri Clifton, President of Better World Properties, and Michael Knight, the Executive Vice President of Better World Properties... discussing how the fallout from early 2020s value-add deals is reshaping multifamily, including who…
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04/13/2026 Multifamily Matters, Ep. #420 "Building Joyful Communities"
A conversation with long-time multifamily industry veteran, and a member of the Houston Apartment Association Hall of Fame, Suan Tinsley, and Chelsey Holderness, the Founder of The Jolly Trolley Foundation... discussing how The Jolly Trolley Foundation brings movement-based enrichment and early...
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04/06/2026 Multifamily Matters, Ep. #419 "Best of Multifamily Matters: Fix In ’26 - 20for20’s View Of Multifamily In 2026"
A conversation with a long-time multifamily industry veteran, and a widely recognized voice on multifamily operations and technology, the amazing Dom Beveridge, the Founder of 20for20... discussing operator exhaustion after prolonged cost containment, heavy concessions and gain-to-lease pressure,...
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03/30/2026 Multifamily Matters, Ep. #418 "Turning Tools Into Talent"
A conversation with longtime multifamily industry veteran, the fabulous David Creek, the Director of Maintenance with Milhaus... discussing why rushed onboarding in multifamily maintenance creates hesitation and mistakes, and how intentional Day One structure, clear communication channels…
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03/23/2026 Multifamily Matters, Ep. #417 "Housing Reality, Not Headlines"
A conversation with long-time multifamily industry veteran, a developer and investor, the fabulous Daniel Kaufman, the President of Kaufman & Company... discussing the split between market narratives and underwriting reality, why renting is outperforming owning in today’s affordability reset…
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03/16/2026 Multifamily Matters, Ep. #416 "MULTIFAMILY’S NEXT COMPETITIVE ADVANTAGE ISN’T TECHNOLOGY…IT’S LEADERSHIP DISCIPLINE."
A conversation with long-time multifamily industry veteran, the fabulous Shelley Watson, Executive Vice President of Operations of Morgan Group... discussing why, despite the industry’s focus on AI and automation, true competitive advantage comes from disciplined leadership, EOS implementation...
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03/09/2026 Multifamily Matters, Ep. #415 "Fix In ’26 - 20for20’s View Of Multifamily In 2026"
A conversation with a long-time multifamily industry veteran, and a widely recognized voice on multifamily operations and technology, the amazing Dom Beveridge, the Founder of 20for20... discussing operator exhaustion after prolonged cost containment, heavy concessions and gain-to-lease pressure,...
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03/2/2026 Multifamily Matters, Ep. #414 "Converting Boardrooms To Bedrooms – A Look At An Office To Residential Conversion"
A conversation with longtime multifamily industry veteran, the amazing Steve Sise, the Chief Operating Officer at Golub & Company... discussing the transformation of Chicago’s 44-story, 980,000-square-foot 30 North LaSalle through the City’s LaSalle Street Reimagined TIF Program, exploring why…
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02/23/2026 Multifamily Matters, Ep. #413 "Why Good Intentions Aren’t Enough"
A conversation with longtime multifamily industry veteran, the fabulous Jennifer Sutter, Executive Vice President of Property Management with ACENTO Real Estate Partners... discussing why strained vendor-operator relationships are usually systemic rather than personal, how vague partnership...
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02/16/2026 Multifamily Matters, Ep. #412 "When Multifamily Properties Break"
A conversation with longtime multifamily industry veteran, Dally Ward, the Owner and CEO of Forward Property Management Solutions... dives into the quiet warning signs that signal trouble long before the numbers slip, as Paul and guest Dally Ward unpack how over-reliance on occupancy, missed...
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02/09/2026 Multifamily Matters, Ep. #411 "Stop Managing And Start Leading People"
A conversation with an influential leader in multifamily operations and a high-profile consultant for some of the biggest names in the industry. She is a Senior member of the NAAEI Faculty, a CAM and CAPS certified expert, and a frequent speaker on the national stage, the fabulous Kim Hurd, the...
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02/02/2026 Multifamily Matters, Ep. #410 "The Power of Leaving Well"
A conversation with longtime multifamily industry veteran, the amazing Steve Wunch, a Multifamily Guru and national industry speaker… discussing why multifamily is a much smaller world than it seems, how resilience and professionalism during layoffs or tough exits can become a long-term career...
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01/26/2026 Multifamily Matters, Ep. #409 "From X Games to Apartment Gains: A Pro Athlete’s Playbook for Passive Wealth"
A conversation with longtime multifamily industry veteran, the fabulous Dan Brisse Managing Partner with Granite Towers Equity Group... discussing how a two-time X Games gold medalist overcame the fear of financial instability after sports by leveraging multifamily real estate, unpacking the...
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01/19/2026 Multifamily Matters, Ep. #408 "You’re Prompting AI the Wrong Way in Property Management...and I Can Prove It"
A conversation with longtime multifamily industry veteran, the awesome Ken Doble, Partner with Quantitive Realty Capital... discussing why effective AI use in property operations is not about mastering clever prompts but about letting AI refine the prompt for you, reverse-engineering proven work,...
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01/12/2026 Multifamily Matters, Ep. #407 "What Operators Actually Need"
A conversation with a long-time multifamily industry veteran, the fabulous Stephanie Gubiotti, an Advisor with the Foundation for Innovation in Real Estate... discussing the real, on-the-ground realities of multifamily operations, why proptech and innovation often fail in practice, what actually...
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11/17/2025 Multifamily Matters, Ep. #406 "Retention Starts At Hello"
A conversation with long-time multifamily industry veteran, the fabulous Katie Nelson, the Chief Executive Officer of Lustra Multifamily Consulting… discuss how to build and sustain a thriving workplace through intentional hiring, meaningful onboarding, clear goals, open feedback, and empowering...
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11/10/2025 Multifamily Matters, Ep. #405 "Multifamily Team Engagement & Retention: Keys to a Thriving Team"
A conversation with long-time multifamily industry veteran, the amazing Carrie Green, COO and Partner of Sisters Property Management... discussing how to build and sustain a thriving workplace through intentional hiring, meaningful onboarding, clear goals, open feedback, and empowering team...
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11/3/2025 Multifamily Matters, Ep. #404 "5 MULTIFAMILY METRICS THAT AREN’T TRACKED…BUT SHOULD BE"
A conversation with a long-time multifamily industry veteran, a multifamily industry consultant, the fabulous Stacey Hampton, Founder and Principal Consultant with Asset NOI Consulting... discussing why month-over-month collections beat occupancy and delinquency, how YTD turnover exposes “false...
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10/23/2025 Multifamily Matters, Ep. #403 "BEST OF MULTIFAMILY MATTERS: MULTIFAMILY SALES SKILLS & COACHING MINDSET"
A conversation with a longtime multifamily industry veteran, a multifamily sales professional, and an industry consultant, the fabulous Katherine Maestas... discussing the training gap that teaches paperwork over persuasion, why leasing agents must think like salespeople, how managers shift from...
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10/19/2025 Multifamily Matters, Ep. #402 "THE CHANGING RESIDENT EXPERIENCE: NEW EXPECTATIONS IN MULTIFAMILY AND SENIOR LIVING"
A conversation with longtime multifamily industry veteran, the awesome Liz Ayala, the Administrator, with Valley Village Retirement Community, and a fabulous supplier partner to the multifamily industry, Mo Hussein, the CEO of Balanced Asset Solutions... discussing how renters now expect…
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10/12/2025 Multifamily Matters, Ep. #401 "BEST OF MULTIFAMILY MATTERS: PEOPLE FIRST, PROFITS FOLLOW"
A conversation with longtime multifamily industry veteran, the fabulous Brandon Hammond… discussing how investing in your teams drives resident satisfaction, NOI growth, and sustainable operations, with insights on aligning service with strategy, solving root problems effectively, and leading at...
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10/5/2025 Multifamily Matters, Ep. #400 "BEST OF MULTIFAMILY MATTERS: MORE THAN WALLS AND WINDOWS"
A conversation with a longtime multifamily industry veteran, the host of the Change Makers podcast, the fabulous Katie Goar, the President of Quadel Consulting and Training... discussing the personal and societal costs of housing instability, how multifamily owners and operators can shift from a...
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9/28/2025 Multifamily Matters, Ep. #399 "BEST OF MULTIFAMILY MATTERS: HOW APARTMENTS DIE SLOWLY"
A conversation with longtime multifamily industry veteran and industry thought leader, the amazing Ken Doble, the Founder of Quantitative Realty Capital... discussing how the "full but failing" mindset masks early signs of trouble like stagnant rents, aging rent rolls, and deferred maintenance,...
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9/21/2025 Multifamily Matters, Ep. #398 "MULTIFAMILY SALES SKILLS & COACHING MINDSET"
A conversation with a longtime multifamily industry veteran, a multifamily sales professional, and an industry consultant, the fabulous Katherine Maestas... discussing the training gap that teaches paperwork over persuasion, why leasing agents must think like salespeople, how managers shift from...
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ABOUT THIS SHOW
Multifamily Matters is the only one-hour weekly radio show in the nation that is solely dedicated to multifamily industry operations. Listen to industry experts and icons discuss in-depth timely topics that are important to operating multifamily assets.
HOSTED BY
Paul Marks
CATEGORIES
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