070: Deep Dive with Rachel Maxine Anderson & Rae Choi: From Mum's iPad to Canneseries

This episode is sponsored by ⁠Getty Images⁠, home to market-leading creative and editorial content from the world’s best photographers and videographers. http://www.gettyimages.com---In this episode, Loani Arman speaks with Rachel Maxine Anderson and Rae Choi about their work on Ina, a six part online series, and how they built an audience without waiting for anyone to green light the series but themselves.They discuss how working in short form for an online audience pushed them to be more personal and more specific with the series, why trusting your audience matters more than trying to protect them, and how creative constraints forced them to make smarter production decisions.They also talk about building a direct relationship with an audience on social media, controlling your own marketing strategy, getting immediate feedback from audiences, and making decisions without waiting for a commissioner’s approval.---Listen to hear Rachel and Rae discuss:How writing from personal truth and specific experience reaches audiences far more effectively than trying to make something too broadWhy there’s no such thing as a spoiler online and how revealing plot points in social clips drove audiences to their seriesCreating their own fan edits using trending TikTok songsWhy format and budget constraints forced smarter production and creative decisionsHow comments online and audience feedback ultimately proved engagement, not rejection---If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast.---Further information about Ina and the team:Watch Ina on YouTube https://www.youtube.com/@ina.seriesFollow Ina on Instagram: https://www.instagram.com/ina.seriesRachel Maxine Anderson on LinkedIn: https://www.linkedin.com/in/rachel-maxine-anderson-a815b593Rae Choi on LinkedIn: https://www.linkedin.com/in/raechoiRachel Maxine Anderson on Instagram: https://www.instagram.com/rachelmaxinexRae Choi on Instagram: https://www.instagram.com/raechoi_---Websites:rachelmaxine.comliminapictures.comcontrastories.com---This Deep Dive interview is hosted and edited by ⁠⁠Loani Arman.If you’re enjoying the podcast, please leave a rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and we’d love you to forward this episode to a friend!---Follow us on:Instagram - https://www.instagram.com/weinterruptpodcastYouTube - https://www.youtube.com/@weinterruptpodcastLinkedIn - https://www.linkedin.com/company/weinterruptpodcast---Thanks to ⁠Getty Images⁠ for sponsoring this episode. If you’re looking for historical, contemporary or creative footage, head to ⁠gettyimages.com⁠.