070: Using lazy marketing to skyrocket your business!

Using lazy marketing to skyrocket your business We're Making Conversations about lazy marketing Count!   "What happens if you could have a strategy created by you internally? Well then, there's no bias, there's no risk is there, because it's your strategy, not been built by anyone with a vested interest..." Al Tepper, Making Conversations Count (February 2022)   You're a small business or company and you want to do marketing but don't know how. You've been told by agencies that in order to get results, you need to invest large sums of money into their services. This is not always the case. In fact, using lazy marketing can be a boon for smaller businesses who want more control over their budget and results. In this episode of the "Making Conversations Count" podcast, Al Tepper from Tep-fu joins Wendy Harris and they discuss how lazy marketing can help you avoid overspending on unnecessary services while still getting the results you want. You'll learn:   What does using lazy marketing actually look like in a business? Why you need to think very seriously if you're considering using a marketing agency Why you need to stop thinking negatively when you're thinking of the word 'lazy' Why using lazy marketing keeps you in control even when you outsource Why you need to stop deluding yourself that your marketing is currently working Why your claims that you're too 'busy' to do marketing are more than likely a fiction you're telling yourself Want some immediate wins? Check your business against the Marketing Mastery Score Card: http://www.marketingmasteryscore.com/ More about Al: Al Tepper has 22+ years of strategic and operational marketing leadership experience. Al has worked with large global brands including Accenture, IBM, KPMG, the Guardian along with thousands of smaller organizations. Al's experience covers almost all areas of the marketing sphere for both business and consumer-facing organizations and he now consults on strategy for small businesses without marketing leaders. He turns business leaders into marketing leaders. Through his consultancy and through his marketing academy. Additionally, Al also coaches business leaders on content creation and how to leverage Linkedin. Connect with Al via LinkedIn: https://www.linkedin.com/in/altepper/ Al's website: https://www.tepfu.com/ "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/   On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen   Once you've listened, remember to leave us a review!  https://makingconversationscount.studio/Review-all-episodes NEVER MISS AN EPISODE AGAIN!!  Follow the show on Apple Podcasts here! https://podcasts.apple.com/us/podcast/making-conversations-count-honest-relatable-conversations/id1536429483?mt=2&ls=1  Follow the show on Spotify, here! https://open.spotify.com/show/0wK6BEBrmjSKLWmRdnjMcd?si=91d9b1d671604d38 You are following the show on socials, right?   Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!    Here are the links just in case you need them:   Twitter Facebook Pinterest YouTube Instagram   Strapped for data? You can hear a lower-bandwidth version of the episode here: http://traffic.libsyn.com/makingconversationscount/Making_Lower_bandwidth_-_Conversations_about_lazy_marketing_Count.mp3    Hard of hearing? Read the episode using a transcript: https://makingconversationscount.studio/Ep70-show-notes-transcript