072: What’s Trending? The Inside Scoop from Global Pet Expo 2023

What new and exciting things are brands in the pet industry doing right now?  What are the “IT” trends happening in real-time? Well, after attending Global Pet Expo, an exclusive annual pet industry trade show that happens in Orlando, Florida, we can definitely speak on this topic! This year’s Global Pet Expo, hosted by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), was one for the books. The energy, the innovation, the glimpse into the future of the pet industry… we broke it ALL down for you in the episode.  You’ll hear about:  🎧 How these brands are bringing fresh excitement to the pet industry and what made it different that they could show that off in person.  🎧 The creativity we saw! Use it as inspiration in your own businesses.  🎧 CONTENT. We were surrounded by so many content opportunities… and you can even steal some ideas for content to create AFTER the show.  🎧 Collaboration! How can partnering with petfluencers and other brands and businesses help your pet business grow?  🎧 And so much more!  Whether you attended Global Pet Expo 2023 or not, you’ll walk away with tangible ideas to implement in your own pet business… PLUS, you might even be inspired to attend the next pet industry tradeshow!  View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog