074: How to Write Personality-Packed Copy That Entertains AND Sells With Brittany McBean

Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting. These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting, I love helping you create more sales through your words, your designs, and everything in between, and this episode has so many tactical ways to do EXACTLY THAT. What You’ll Learn: - How to include sensory details in your copywriting - The best way to talk about yourself in your copywriting - How to use market research to get a jumpstart on your copy - How to use the 5 emotions to invoke deep feelings in the reader - What reading level you should be writing at and how to double-check yourself - How to create your very own “copy vault” … and so much more! Our lovely guest today, Brittany McBean, is a conversion copywriter and marketing strategist who helps online educators and creatives stand out with crystal clear messaging and a laser-focused strategy—writing the words that get you seen by the right people so you can make a maximum impact and income. To get the full show notes and links mentioned for this episode, head to https://elizabethmccravy.com/74 Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/ Connect with Brittany on Instagram at https://www.instagram.com/brittanylmcbean/ This month, we’re doing a weekly business book giveaway! To enter just leave a review on Apple Podcasts. (Seriously that’s it.) And, if you’re already reviewed, share about the podcast to your Instagram stories! We are randomly selecting one winner each week of July! Leave a rating and review to enter! If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop