075: Fear Doesn't Leave. You Just Stop Listening to It. (Part 2)

Last week, Laura shared what it looked like to build a business while fear was riding shotgun. This week, we're talking about what happened when she finally stopped letting fear drive. In Part 2 of our conversation, we get into the actual changes that transformed her business. Not because she found some secret marketing hack, but because she committed to showing up consistently, saying what she actually believed, and trusting the process long enough for it to work. Laura shares how she found her voice through sticky marketing, why she stopped trying to sound like every other photographer, and how embracing what made her different helped her stand out in a crowded market. We also dive into the launch that completely shifted her business. What started as a goal of booking just three sessions quickly turned into 17 bookings, a 387% increase in revenue, and the beginning of a business she finally felt proud of building. The best part? None of it happened because she became fearless. It happened because she kept showing up anyway. In this episode, we'll cover: Why "sticky marketing" is about being memorable—not louder How Laura found the courage to say what other photographers wouldn't The power of building your business around your convictions instead of trends Why consistency matters more than perfection on social media How one launch grew from a goal of 3 sessions to 17 booked clients The mindset shift that led to a 387% increase in revenue Why community and accountability accelerate growth faster than trying to figure it out alone How launching creates demand instead of constantly chasing new clients The surprising reason people are paying attention—even when it feels like no one is listening Why the business doesn't change first... you do. Timestamps:00:00 Podcast Kickoff00:35 Retreat First Meeting01:25 Shoot And Learn Hangout02:39 Trust And Psychology03:42 Red Blue Ocean Breakthrough04:48 Mastermind DM Invite05:57 Money Leap And Support10:06 Burn It Down Days12:15 Sticky Marketing Starts16:13 Stories Without Hello18:22 Business Villains Angle20:25 Mini Sessions Margarita Reel24:38 Be Yourself In Content25:17 Messy Progress Mindset26:24 Consistency Over Perfection27:45 Rewinding to First Launch28:53 Seven to Seventeen Sessions31:28 Measuring Growth Not Hype33:22 Why She Stayed In Mastermind36:09 Community Accountability Engine37:35 Fall Launch Runway Plan40:04 Networking Pays Off43:28 Pricing And Profit Proof45:22 Show Your Face Shift47:39 Credits And Wrap Up48:42 Final Podcast Outro 🔗 Connect with Laura:📷 Instagram: https://www.instagram.com/laurastansberryphotography/ 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral