075. スタジアムの名前は売上を生むのか

from uekichi Thinking Log · host uekichi

スタジアムの命名権は、圧倒的な露出を生む広告手法です。しかし、その効果は本当に売上に繋がっているのでしょうか。かつてPikaraスタジアムとして親しまれた丸亀のスタジアムを題材に、命名権の価値、撤退のリスク、そして「企業の誇りは数字で測れるのか」というテーマについて、感情とロジックの両面から考えます。

Episode metadata supplied by the publisher feed · Published May 8, 2026

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075. スタジアムの名前は売上を生むのか

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