#077 O que esperar de 2024? | Juan Jensen (4intelligence)

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O ano de 2023 foi moderado em diversos aspectos, mas promissor no varejo, com consumidores da classe C mais engajados. As estratégias de vendas evoluem, adaptando-se às rápidas mudanças do consumidor brasileiro. Baixas taxas de juros impulsionam o mercado, beneficiando tanto varejistas quanto consumidores. O governo brasileiro, com iniciativas como o "Desenrola Brasil", reduziu a dívida nacional, reavivando o consumo para 2024. Desafios e oportunidades aguardam em 2024, com um enfoque no mix de produtos e na confiança do consumidor.Não deixe de ouvir nossos especialistas Henrique Mascarenhas da GfK, Ricardo Alvarenga da NIQ, recebendo Juan Jensen da @4intelligence.

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#077 O que esperar de 2024? | Juan Jensen (4intelligence)

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