078: Plastic Surgery Marketing: The Final Boss of the Aesthetics Industry

Plastic surgery marketing comes with a longer, more complex patient journey than traditional med spa treatments. Kevin, Andrea, and Mitch break down why surgical procedures require a different strategy, from understanding search trends across facelifts, blepharoplasty, breast augmentation, liposuction, mommy makeovers, and hair transplants to recognizing the emotional triggers behind each procedure. The conversation explores how AI, patient-generated content, long-form video, lead magnets, and nurture campaigns are changing the way patients research and choose a surgeon. They also discuss why trust-building starts long before the consultation, why sales and marketing need to work as one team, and how reviews, referrals, testimonials, and before-and-afters help keep the future surgical funnel moving.   RESOURCES: https://www.partnerwithalpha.com/goodies   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/B6uHsZz0BS0   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/