078: "They Ask, You Answer" and enjoy better customer relationships - Making Conversations about them asking Count with Marcus Sheridan - "the pool guy"

Using your website to answer customer questions and address the elephant in the room Making Conversations about them asking Count! "It's not until we're really serious about spending our money on something that we start to wonder, all right, how could this go wrong? How could this blow up in my face? What could be the drawbacks? What could be the negatives? We don't ask those things unless we actually want the thing" Marcus Sheridan, Making Conversations Count - (April 2022) Psst! Low on data? Here's a lower bandwidth version for you. Open and honest website marketing Have you ever had a conversation with a company where they just didn't seem to want to be open and honest with you? In this episode of "Making Conversations Count," Marcus Sheridan discusses how companies can avoid making conversations suck. He explains how many businesses try to hide information from their customers rather than being transparent with them on their websites. This is a huge mistake, and Marcus caused a movement in marketing when he released his book "They Ask, You Answer" in 2016. The 'pool guy' Since then, he's gone from a guy who was selling fibreglass pools (and ONLY fibreglass pools) to a highly respected global keynote speaker, offering wisdom to forward thinking corporations who want to embrace the philosphy of 'TAYA'! If you want to learn how to make your conversations count, and avoid making them suck, then you need to listen to this marketing masterclass! The book "They Ask, You Answer" is about how companies can be more open with their customers on the internet. Marcus Sheridan talks about how they can avoid making conversations suck, and how they can embrace the philosophy of TAYA. He also offers some wisdom to forward thinking corporations who want to adopt this philosophy. Marcus Sheridan is a highly respected global keynote speaker, and he has some amazing things to say about marketing, and how companies can use the internet to their advantage. If you want to learn more from Marcus Sheridan, then you should definitely check out this podcast episode! In fact, it's less a podcast episode, and more a mini masterclass on how to do website-based content marketing correctly! Click play. You won't be disappointed. With the help of Marcus Sheridan, you'll learn: The importance of talking about the elephant in the room Why 'TAYA' (They Ask, You Answer) philosophy works so well The things people worry about when making a purchase Why even the wealthiest purchasers still need to know your pricing   Want to read more in depth info about the episode? Click here to be taken to the podcast's website. A poignant moment from the episode: Wendy It is something that really tickles me that people are a little bit like, oh, no, it's mine, it's mine. It's mine. And it sort of reminds me of a title to one of your chapters. I've been told if we're not adding anything new to the conversation and we shouldn't be talking about it, it's like, well, that's like the CEO of that marine boating company saying, well, we don't really know who our customer is then, so let's not talk to them. Marcus That's exactly right. I actually get really miffed about some of the things that you see when it comes. I think a lot of folks that talk about social media, talk about content, talk about this, talk about that. They act like there's no learning curve to this whole thing. Like, as businesses, we've got to start the race running. And if we can't start a running, we shouldn't start the race at all. It's like, what are you talking about? Like, you're going to crawl for a while and then you're going to stumble and start walking, and then you're going to start jogging and start running. That's how it works with anything in life. But yet when it comes to the Internet, we're not allowed to do that. Everything you do, we have got to understand there's going to be a learning curve. The companies that don't embrace learning curves, that don't embrace the messy, they suck at the Internet, they're no good because they think, I'm going to just make this quantum leap without actually doing the learning component to this. I'm going to come out the gate perfect. Bull crap you are. That's not going to happen. And so the ones that embrace the messy, let's say, you know what, on a letter grade scale, this is like a C plus. Eventually it's going to be a B, maybe it'll be an A, but today we're going to take C plus. We're going to take it. Click here for the full transcript Honorary mentions in this episode Dr Ivan Misner "They Ask, You Answer" (obviously!) River Pools (obviously!) Jim Collins If you connect with any of them, tell 'em Wendy Harris sent you along for a ChinWAG!... What IS Making Conversations Count? "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/ Listen to Making Conversations Count On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen Once you've listened, remember to leave us a review!  https://makingconversationscount.studio/Review-all-episodes NEVER MISS AN EPISODE AGAIN!! You are following the show on socials, right? Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!  Here are the links just in case you need them: Twitter Facebook Pinterest YouTube Instagram Lower quality version Strapped for data? You can hear a lower-quality version of the episode that's less data intensive, here: http://traffic.libsyn.com/makingconversationscount/Lower_bandwidth_They_Ask_You_Answer_and_immediately_enjoy_a_better_customer_relationship_thanks_to_the_teachings_of_Marcus_Sheridan_epiode.mp3 Transcript version Hard of hearing? Read the episode using a transcript: http://traffic.libsyn.com/makingconversationscount/WAG_MCC_78_Marcus_Sheridan_transcript_word_version_12_4_2022.pdf Make sure you're following the podcast in your favourite app, as every Sunday, we're carrying on the conversation.... https://makingconversationscount.studio/listen