079: Experience Marketing Lessons From Virtuoso Luxury Travel Week

When I think travel I immediately think about Instagram and the travel influencers I know that are making it big having the “dream job” of getting paid to travel the world.  But as I’ve been working and speaking at travel/hospitality events in 2018 the tone of most in the audience is of one that either feels digital has hurt their brand or they aren’t sure how to sell what they do on social media.   On this episode, I share my experience at an amazing luxury travel event that I spoke at called Virtuoso Travel Week and I discuss the following questions and points: How does “Luxury travel” marketing problems relate to most if not all businesses? What is experience marketing How are most in service-based industries thinking about experience marketing wrong? The irony of Simon Sinek being the keynote of this event where the “Why” was still a struggle for most? Why giving away all of secrets to how you do your business is smart? How do service based roles like a “travel agent” reach millennials and what kind of content should they be creating?  (Not the answer you might think)