#08 Deborah Berger - Deputy GM of Chargeurs Luxury Materials (Ethical and responsible merino wool)🌱

This week we are meeting with Deborah Berger, she is deputy general manager of Chargeurs Luxury Materials, and in this episode we talking about Nativa Precious Fiber division, an ethical and responsible merino wool. Providing brands with a responsible and traceable fibre, whose production protocol is based on best market practices, is the commitment of Nativa Precious Fiber, a division of the Chargeur Luxury Materials group specialised in making merino wool. The fibre's production is organised around three primary pillars: the total absence of animal cruelty, with time and care devoted to the shearing of each animal; the rational management of livestock pastures, with a principle of land rotation and a complete recycling plan for the water used in its factories; and social responsibility towards its workers, from the farmers in South America and Oceania to their combing plant workers and manufacturers.Their protocol is regularly audited by a third party organisation, for an eco-responsible and flexible wool sector, which guarantees superlative quality to buyers of its yarns, fabrics and finished products. This luxurious and committed merino wool is yours to discover in the Smart Creation platform.CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:50 Deborah presents herself and Nativa Precious Fiber01:30 What does sustainable fashion means according to Deborah02:00 When did Nativa Precious Fiber decided to move to sustainable way of doing02:52 What does it mean resecting animals and farmers, how you make sure it is always respected05:15 The different step of wool transformation05:50 The difference between their conventional and sustainable products06:30 What else to implement to reduce the impact on the environment?07:30 Are they working with recycled wool, the superwash new development to avoid chlorine 09:45 What Make Nativa Precious Fiber stand out of the others 11:30 What is the purpose of using block chain? 12:45 What have been the results of the sustainable strategy 13:45 What does it cost to increase the standard when you are a farmer 14:40 What are the brand they are working with? 15:40 What is the future of their sustainable strategy 16:30 What can we do to increase to increase the path of the sustainable revolution? 17:30 How can you communicate to your final customer that what you are doing is sustainable 19:45 What does she want to close the door to in our industrie 20:50 Where does she look at to get inspired22:00 Who she would like to listen to in this podcast? KEYLEARNING « For us sustainability is transparency and traceability. » TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.