080: Increase Content Marketing ROI By Leveraging Content You Already Have!

Is your content and social media digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!  One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content the past 12 months or longer.  Wouldn't it be great if you could kickoff 2015 by maximizing the investment you already made in content marketing assets so that you can zoom results even more without spending a lot more time or money on new content? In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing agency is going to help you do exactly this! She will teach you to how to do a quick content marketing inventory analysis so you can 1) Identify the content you already have 2) Better align and integrate the content in your 2015 marketing plan and 3) Achieve a higher ROI by leveraging what you have already invested in!     You can download the content inventory worksheet referenced in the document at http://www.socialzoomfactor.com/calendar