080: Where Marketing and Operations Have to Meet

Most med spas pour their budget into finding new patients. But about 90% of revenue comes from the patients they already have, which makes retention the real growth engine. In this Med Spa Marketing Group Chat and Operation Med Spa crossover, the hosts sit down with Bek to talk about how to keep patients loyal and spending. They get into Jay Abraham's three ways to grow a business, a win-back campaign that brought in close to a quarter-million dollars in just a couple of months, and how list segmentation reaches patients before they lapse. Bek shares her take on "immersion," or building an experience patients don't want to leave. The group also makes the case that marketing is bigger than paid ads, and that a single in-person gift certificate counts too.   RESOURCES: https://www.partnerwithalpha.com/goodies   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/hm33lS_hgTA   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/