081: Nichole Jones — The Cost of Building with Integrity

A behind-the-scenes conversation about what happens when your business grows, the momentum slows, and you're left trying to figure out which advice is actually worth following.In this episode, I'm joined by Nichole Jones, a mental health therapist and financial coach who helps women heal their relationship with money through neuroscience, Brainspotting, Ayurveda, and mindset work. Together we explore what it really feels like to build a mission-driven business when your integrity matters just as much as your growth.What we explored:• Why early momentum often gives way to an unexpected plateau• The challenge of building an intangible offer people can't immediately "see"• How conflicting business advice creates confusion and second-guessing• Why integrity can actually make entrepreneurship more difficult• Building a business that feels aligned instead of relying on sales tactics that don't fitBuilding a practice isn't just about finding better marketing. It's about creating a business model that allows you to stay true to your work while giving it the structure it needs to grow.Nichole's links:→ Website: https://www.awakened-wealth.com/ → Instagram: https://www.instagram.com/therealnicholejones/ Sophie's links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍