082 – Joel Chudleigh, Made to Last – Product Longevity for Sustainability

Isn't it disappointing when you buy something you love and it then needs replacing?Joel Chudleigh wants to solve that problem, by helping people to slow down on their purchasing. His ethos is to buy something that is made to last and enjoy it for a long time.His online retail store, Made to Last, brings together some of the best and most durable products that are all made in the British Isles.Find out what drove Joel to launch his business, and how he sources the products for his store.Discover:How a product fits the Made to Last philosophyWhat shoppers think of buying BritishWhy British-made products are more sustainableThe difference between UK consumer mindset and that of the JapaneseMore about Made to LastStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.