#084 O papel crucial dos dados no varejo | Fábio Shiga (Daiso)

from Think Tech · host Positivo S+

Na era digital, a Daiso integra tecnologia em sua operação, especialmente no centro de distribuição e no gerenciamento de dados de clientes. Dentro da operação da empresa, a coleta de dados é um desafio grande. Os adquirentes para entender o perfil do consumidor. Com o fim dos cookies de terceiros, a Daiso deve enfrentar desafios em marketing digital, necessitando de estratégias inovadoras para coletar dados e manter a confiança do cliente, enfatizando a importância de um relacionamento mais direto e personalizado.Participantes:Fábio Shiga, Gerente de Planejamento, Daiso.Leandro Crispilho, Consultor Executivo de Novos Negócios, Algar Tech.Apresentação:Cassio Politi, Apresentador, Tracto.

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