085: The Ad Is Only the Beginning
from Med Spa Marketing Group Chat
A Botox ad can get someone through the door. What happens next determines whether that patient becomes a loyal client, a one-time discount visitor, or someone who tells ten friends about the clinic. Kevin, Mitch, and Rebekah break down the consult room as one of the most important parts of the marketing funnel. Marketing does not stop when the ad gets clicked or the appointment gets booked. It keeps going through the patient experience, the provider's attitude, the mirror moment, the questions asked in the room, and the way the patient feels when they leave. Rebekah shares why providers should stop assuming discount leads are low-value leads, why every patient deserves the full experience, and how a simple Botox offer can become the beginning of a bigger treatment journey. Mitch and Kevin connect that back to campaign strategy, messaging, lifetime value, rebooking, and the need for better feedback between marketing and the clinic. The biggest reminder: the ad makes the promise, but the consult room has to fulfill it. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/mYAgnhLSL8Q FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
Embed this episode
No transcript yet.