085: When you treat your social media like a billboard, you get billboard results!

When you treat your social media like a billboard, you get billboard results!No emotionNo trustNo conversationNo communityNo conversionNo authenticity No way to prove ROI or track what success looks like. On this episode, I discuss the amazing things I learned about National Geographic and Food Networks social media and social video strategies and why we can all learn from the way they are doing things.  I also get fired up talking about why I feel most brands are failing on social media and what myself and Amy Landino are doing with our new podcast as an example of starting with what success looks like and working backward.   Make sure you follow the cohost of my new podcast that debut’s next month Amy Landino on Instagram at @Schmittastic Also follow me on Instagram @iSocialFanz Sponsor Iographer:   We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case. If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!