086: The Financial Numbers Every Online Business Owner Needs to Track (But… That You Might Totally Be Missing!)

There are so many numbers you’ll pay attention to when looking at your money from your business. Today I want to talk about 2 numbers specifically that not enough people pay attention to! I know I didn’t for way too long, and I want you to learn from my mistake here. Nope, we’re not talking about revenue and profits. This is something completely different! I hope my sharing openly about what’s working for me helps YOU as well! A fast disclaimer on this episode: I am not a bookkeeper, accountant or financial advisor. I’m a website designer! I’m sharing what is working for me in my online business. The advice I’m sharing here is specific to online service-based businesses, and I realize that not all types of businesses need to watch the same numbers. What you’ll learn in this episode: - The 2 numbers you need to pay attention to, but might be ignoring right now - What scaling my business and paying myself through scaling has looked like over the years - Why I hate “marketing math” - what it is, problems with it, and how you don’t need big revenue numbers to make a great living - Thoughts on paying attention to your money, even as a “non-math person” - Plus, 2 “life updates” in the beginning of this episode. Super fun! Links mentioned in this episode: - Get on the waitlist for my upcoming course for designers: https://elizabethmccravy.com/waitlist - Claire Pell’s Get Paid Podcast (episode #122): https://clairepells.com/122/ - Shop Elizabeth’s EM Shop website templates: https://elizabethmccravy.com/shop/ - Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ - Visualization podcast episode - scroll back to episode #73 of this show! If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop