087: Authenticity and your Genius Zone with Heather Zeitzwolfe

In this episode of Entrepreneur Journeys, I welcome Heather Zeitzwolfe, the host of Get Radical with Your Business, to discuss various aspects of entrepreneurship. Heather shares her journey from studying fashion design to advertising and market research, before finally starting her own business in her 50s. We also dive into the importance of understanding the reasoning behind business decisions and working with creatives who may struggle with finances. Heather also talks about the benefits of collaboration through her Rad Pack community, and the importance of testing and tweaking products/services while getting feedback from customers. A great listen for aspiring or current entrepreneurs looking to gain insights from someone who has been through the journey. Heather is a radical profit fairy extraordinaire! At “Get Radical With Your Business”, She supports service-based creative entrepreneurs to build profitable businesses the fun way—by embracing your superpowers! Authenticity is key! She stands out from the crowd as a long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes who is more likely to have pink hair than a navy blazer. Heather’s professional experience includes fashion design, market research, and live theater. She is a lifelong learner and went back to college in my 40s, getting a degree in accounting, and then taking the plunge in her 50s to become an entrepreneur. She has a no-shame approach to money, turning drudgery into a disco party! Through her strategic advising, membership, and group programs, She helps creative entrepreneurs monetize their passion, while finding work-life balance, all with fun and flair! 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐞 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭: ➤ The importance of creativity in business ➤ The importance of understanding business goals ➤ Market test your ideas in the early stages ➤ The power of bouncing ideas off of others to gain perspective ➤ How podcasting opens doors ➤ Why supportive communities are important for business owners ➤ Why clear goals are important ➤ The relationship between the “numbers” and the story 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐈𝐧𝐟𝐨 & 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐌𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞: LinkedIn: https://www.linkedin.com/in/heatherzeitzwolfe Instagram: @zeitzwolfe Free events: https://getradicalprofitgrowthaccelerator.com/events  Plan Your Profits in Paradise Business Cruise Retreat: https://getradicalprofitgrowthaccelerator.com/cruise  Get Radical With Your Business Podcast: https://getradicalprofitgrowthaccelerator.com/podcast 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐌𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐈𝐧 𝐓𝐡𝐢𝐬 𝐄𝐬𝐩𝐢𝐬𝐨𝐝𝐞 𝐅𝐫𝐨𝐦 𝐘𝐨𝐮𝐫 𝐇𝐨𝐬𝐭 Grow your business by speaking on podcasts free guide https://snip.ly/Guest_Success Free resources and events to grow your business by standing out from the crowd: https://snip.ly/JoeMatz 𝐀𝐬𝐤 𝐌𝐞 𝐚 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 You can ask me a question and maybe be featured on a future episode. Use this link to record your question: https://www.speakpipe.com/joematz