#087 O cliente precisa ser mais bem tratado do que a promoção da sexta-feira | Victor Maglio (Carrefour)

from DoTheMATH · host MATH

O Carrefour busca liderar o mercado online brasileiro de alimentos, personalizando a experiência do cliente. Com dados e feedbacks, adaptam estratégias para fidelizar consumidores. O foco é sair da concorrência por preços, oferecendo jornadas únicas. Isso é essencial no mercado online heterogêneo e altamente competitivo. O Carrefour almeja se tornar uma retail tech até 2026. Com: Victor Maglio, Diretor de e-Business Food do Carrefour; Fabiana Amaral, Executive Growth Director da MATH; e Marcel Ghiraldini, Chief Growth Officer da MATH. Apresentação: Cassio Politi.

Episode metadata supplied by the publisher feed · Published Nov 22, 2023

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#087 O cliente precisa ser mais bem tratado do que a promoção da sexta-feira | Victor Maglio (Carrefour)

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