#088 - Inside MEdia Innovation - MeTV-FM's Neal Sabin & Rick O' Dell

As we explored in Brandwidth, if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities.  You’d need to be CREATIVELY in synch with all co-branded platforms.  Importantly, Innovation is the only sustainable strategy for creating long-term value.  Neal Sabin and Rick O’Dell are doing just that. Neal serves as President of Content and Networks of Weigel Broadcasting. There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio, which has taken Chicago by storm and is now available as a syndicated format. He also oversees the company’s TV stations in multiple markets  Rick O’Dell is the consummate Chicago radio veteran, perhaps best known for as Chicago’s pre-eminent authority on smooth jazz programming, as the longtime Program Director of WNUA. Previous stops included soft-AC WCLR, and he now oversees programming on the soft rock/oldies station branded as Me-TV FM. Together, they join us to share the power of creating in the now, to be poised for tomorrow by offering insights to the multimedia phenomenon that is “ME”.  Biggest Takeaways You Don’t Want to Miss: (1:58) Neal shares the definition of the “Me” in MeTV and MeTV-FM.  Discover why the recipe may be simpler than you might think, but also why it’s not easy to execute!  (3:03) Hear what led Neal and Rick to believe that a successful cable TV network could be reimagined to defy ratings gravity as a popular music radio format?  (5:35) Wait until you hear the little know physics facet which makes the rapid rise of Chicago’s first MeTV-FM even more impressive! (6:45) Hear the masterplan which gives MeTV-FM a competitive advantage unlike any other.  (12:09) After success on TV, Radio and online, Neal and Rick define their biggest opportunity moving forward…and how it could work for you!  Complete show notes: www.brandwidthondemand.com