089: Christine McFarlane-Olsen — Are You Solving the Right Business Problem?

A Diagnostic Day conversation about one of the easiest traps practitioners fall into: trying to solve business problems with tools and strategies that aren't actually needed yet. We explore why so many entrepreneurs assume they need funnels, CRMs, and automation—and what might be missing before any of those things can truly help.In this episode, I'm joined once again by Christine McFarlane-Olsen from Episode 070 to reflect on what's shifted since our first conversation, what she's been investing her energy into, and the business-building distinctions that are beginning to change how she sees her next steps.What we explored:• Why learning more tools doesn't always create more clients• The hidden cost of solving the wrong business problem• How startup foundations differ from later-stage business systems• Why your ideal clients need to be easy to find before anything else• Building your business through real human connection instead of isolationSometimes the breakthrough isn't learning another strategy. Sometimes it's realizing you've been trying to solve the wrong problem all along.Christine's Episode:https://open.spotify.com/episode/2Hjn2SEztWR5rhcV76gV3Q?si=aa5e9e735aa44dd6Sophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍