089: Data-Driven Storytelling With Chris Mercer
from Say it Online Hosted by Say Gabriel
If you think storytelling and data are incompatible, this episode is for you. In fact, identifying the connection between your analytics and customer behavior might just be the key to supercharging your marketing efforts – and Chris Mercer is here to show you how easy it is. Mercer is the senior instructor, speaker, and co-founder of MeasurementMarketing.io. He has 20+ years of sales, marketing, and training experience, from speed reading to sales management, and more! Thanks to positive feedback from audiences, Mercer has been a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe. He currently lives in Austin, Texas. In this episode, Chris dives into how to turn data into stories that allow you to leverage numbers to your advantage. He and Say discuss common metric mistakes that are rooted in overwhelm (and contribute to more overwhelm!), and share why so many agency leaders are still struggling with Google analytics instead of using it as the asset it should be. Tune in to learn how to: Set up a simple system to help you track, analyze, and implement metrics to push your agency growth Step in to review metrics with your internal departments and strategically forecast your numbers Implement Chris' 5-step framework for data measurement Connect with Chris at measurementmarketing.io and grab his FREE measurement toolkit membership by clicking here!
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