089: Highlights from Pet Business Bootcamp: Marketing Magic from Gen Z to Boomers

The Pet Boss Nation® team just wrapped up a wildly successful training week known as Pet Business Bootcamp– where we  brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses!  If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August, starting with this episode!) For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week!  This first highlight covers marketing to different generations, a very clear favorite eye-opening topic! You’ll learn: ✨ The NUMBERS behind pet ownership in the United States and how this data affects your marketing plan.  ✨ Pet ownership habits withing each generation- Gen Z, Millennials, Gen X, and Baby Boomers. Who is your ideal customer, and how should you be communicating with them?  ✨ How to assess your marketing to reach multiple generations and ensure the long-term success of your business. ✨ How purchase decisions are made and influenced despite which generational group your ideal customer is in. ✨ And so much more, with special appearances from the Pet Boss Nation team!  Ready for the highlight reel?! Grab your notebook because this conversation is going to get your wheels turning. And don’t forget– Throughout the month of August, there’s an exclusive opportunity hiding inside each episode. Take FULL advantage!  View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog