089. Leo Heibel - Marknadsföring för Scaleups och Startup...

What this episode covers

Jag snackade marknadsföring med Leo Heijbel. Glöm inte att gilla och prenumerera om du gillar avsnittet.Innehåll:00:00:00 Intro & bakgrund – Gäst: Leo Heibel om marknad i snabbväxande tech00:07:30 Var ska du börja? Meta/Instagram vs LinkedIn för första marknadsföringen00:15:30 Case: Bianca Ingrosso – hype, kapital och att bygga bolag00:21:30 CRM & attribution: Google vs LinkedIn, budget och vad som faktiskt säljer00:26:30 Hitta din ICP & funnel – våga välja problem och målgrupp00:32:30 Case: Mauri & Kaya – format, berättelse och entreprenörskap00:38:30 B2B: SEO + LinkedIn i samspel med sälj (och när det funkar)00:45:30 Från teori till praktik: skapa innehåll ihop med experter som bygger trust00:53:00 Hooks som säljer – så tänker du kring budskap, annonser och budget00:58:00 AI-video & kortformat: TikTok/Instagram som growthmotor (Inet-exemplet)01:04:00 AI-kloner & automatiserade annonser – sätt dina USP:er (Inet-case)01:09:30 SEO i B2B 2025: AI-sammanfattningar, LLM‑chatbotar och rätt investeringar01:14:30 MVP & UX: lärdomar från Miro, Russell Brunson och Hormozi01:23:30 Välj kanal efter ICP: LinkedIn vs Instagram/TikTok – styrkor & svagheter01:36:30 Case: Inet – B2B‑video som bygger förtroende och driver affär01:42:00 TikTok för SaaS? När kortformatet lyfter ARR och när det inte gör det01:49:30 B2C‑kanalmix: TikTok + Meta – kundresa, varumärke och försäljning01:55:00 Case: ICA vs Coop – top‑of‑mind, pris vs känsla och varumärkesbyggande02:00:30 Employer branding i praktiken: sponsra medarbetarnas LinkedIn‑inlägg?02:06:30 Kanalmix i vård: Google/Meta vs TV (Kry, Amara) – vad fungerade faktiskt?

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This episode was published on September 29, 2025.

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Jag snackade marknadsföring med Leo Heijbel. Glöm inte att gilla och prenumerera om du gillar avsnittet.Innehåll:00:00:00 Intro & bakgrund – Gäst: Leo Heibel om marknad i snabbväxande tech00:07:30 Var ska du börja? Meta/Instagram vs LinkedIn för...

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