089: Understanding the Value of COOs with Bill Shepard

Wingman. The No. 2. The Second-in-Command – all of these terms describe the Chief Operating Officer (COO). When Bill Shepard pivoted from a 25+ year tenure in the C-suite to independent consulting, he couldn't find a supportive group of COOs. So he started his own. 15 years later, The COO Forum boasts 35 chapters and 18k members in their online group.  In this episode, Bill describes the three areas that drive businesses forward, debunks myths about COOs, and defines the role COOs play in driving execution.