09 Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

Today, we’re excited to welcome Viktor Wallström, the Senior Vice President and Head of Group Communication and Sustainability at Saab. With an impressive career, Viktor has established himself as a thought leader in crisis management and communication within the defense and security sector. In addition to his position at Saab, he serves as a Board Member of several organizations, including the Swedish Marketing Federation. In today’s episode, we jump into crisis management and communication – discussing how to prepare for the unexpected, effectively handle a crisis, and recover from it. When a crisis hits, many companies elevate crisis management to the highest levels, assuming that the management team should always take the lead. However, in this episode, Viktor shares why he does not recommend this approach and outlines what you should do instead. Additionally, you’ll hear more about two essential pillars for effective crisis communication: structure and practice. Find more about Viktor and connect with him on LinkedIn. --- Mavenfirst: https://www.mavenfirst.com/morning-brew-for-marketing-executives LinkedIn: https://www.linkedin.com/company/mavenfirst-fi YouTube: https://www.youtube.com/@Mavenfirst