091 – Britwashing. What is it? and how to avoid it

You've probably heard of greenwashing? But how about Britwashing?This episode tells you everything you need to know about what Britwashing is, and how to spot it.Sadly becoming all too common amongst brands and retailers trying to sell products for their own commercial gain under false pretences, I also call this 'fake it British'.There are several ways to spot it, and in this episode I uncover what they are.If you enjoy this episode you might also like these:036 - What can be labelled as made in the UK?043 - Should I use made in Britain or made in the UK?Stay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.