#091: Growing demand: Producing fruits and vegetables in today's market - Dr. David Magana

Locally-sourced produce with year-round availability. Convenience, but with less packaging. Reasonable prices, despite increased labor costs. Today's consumers want it all, and as the population increases, are producers ready to grow with them? Dr. David Magaña of Rabobank's RaboResearch Food and Agribusiness Group on supporting growing demand for fruits and vegetables today and tomorrow.