#091 - SOUND Advice for Branding...and Your Career - Guest Dave Beasing - Sound That Brands

Dave Beasing has programmed some America's most innovative radio stations including The Sound, and Star 98.7 in Los Angeles.  (He’s also the PD who gave Ryan Seacrest his first full-time radio job!) Dave advised hundreds of media properties – radio, TV, cable, web – as Senior Consultant at Jacobs Media Strategies. Now as technologies evolve, Dave’s creativity keeps him in the middle of the action as the founder of Sound That Brands. Key Takeaways you won't want to miss: (2:30)  Dave discusses what radio can learn from the current explosion of podcasting and shares insights from the most recent Podcast Movement in Philadelphia. (3:22) Tips on how radio can use podcasting to create smart solutions for radio advertisers, without hurting your station brand. (4:18) Dave outlines the best ways to roll out and execute an online strategy, and offers four steps for radio stations to catch if they’ve fallen behind ─ even if t don’t have unlimited resources. (5:10) The ONE lesson on-air talent should ALWAYS keep in mind as new online opportunities arise. (12:19) Dave share a vision of what radio brands can be in the near future, and shares his thoughts on the type of media leaders to watch! Show notes at: http://www.brandwidthondemand.com