#094: Farrah Storr — Lessons from a former Editor-In-Chief at ELLE & Cosmopolitan on Writing Engaging Articles, Substack, and Leaning into Discomfort

Farrah Storr, former Editor-In-Chief (ELLE/ Cosmopolitan) and Head of Writer Partnerships for Substack on what it takes to grab the attention of a reader, overcoming the fear of publishing work and leaning into discomfort. We also discuss how we might think like an editor with our own writing, and how we might use feedback constructively. We also chat about why it's important to experiment and talk to your readers.*ABOUT FARRAH STORRFarrah Storr was the Editor-in-Chief of ELLE and Cosmopolitan where she grew the brand to become the No.1 UK women’s glossy. She was also the launch Editor of Women’s Health magazine. Farrah was included in the GG2 Power List, profiling Britain’s 101 most influential Asians. Farrah was also awarded Editor of the Year at the PPA Awards, for the second year running and was included in the Evening Standard’s Progress 1000 list of London’s most influential people of 2019.She is the author of The Discomfort Zone (Piatkus) and is the Head of Writer Partnerships for Substack.*RESOURCES & LINKSThe Discomfort ZoneThings Worth Knowing. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!