094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships

Send us Fan MailLinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth.I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start better conversations on the platformTopics included:🔹Treating LinkedIn like a 24/7 networking event—show up and be real.🔹Why meaningful comments often go further than constant posting.🔹Always personalize your connection requests—ditch the generic.🔹Avoid automation tools that spam—LinkedIn will notice (and so will people).🔹Remember to use the first person in your profile to create a connection, not distance 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...