096 -  5 Essentials I Wish I Knew When I Started My First Podcast In 2020 episode artwork

EPISODE · Apr 4, 2025 · 12 MIN

096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020

from Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs · host Annette Richmond, MA

Send us Fan MailIf you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.Some of the things I highlighted🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

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Send us Fan Mail If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory. Some of the things I highlighted 🔹Start with a clear format and platform. Audio-only ...

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096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020

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