096: Using Customer Intelligence to Improve Operations with Adam Hayes

"If you don't have customers, you don't have a business," and this is why "You have to always think about continuous improvement." Wise words from Adam Hayes, a civil engineer who now consults and serves as an operations advisor across various industries.  In this episode, Adam reveals the three types of customers every business should consider as well as internal questions you should ask yourself as a guide to meet customer expectations, measure what matters, and ultimately increase profitability.