097: Poker Skills Every Marketer Must Have

Many keynote speakers introductions include "unique background" but our host Brian Fanzo really does have one from growing up at the beach to playing college hockey to majoring in computer science to working in the government in cybersecurity to working in a datacenter to running a marketing media company to becoming an entrepreneur and keynote speaker and you can add professional poker player to that list.  Brian doesn't do anything halfway and that included his time playing professional poker which included traveling around the world to play games, playing in the world series of poker in las vegas and being a regular in Scottsdale Az at the Talking Sticks Resort.   On this episode, Brian breaks down the similarities of poker with that of entrepreneurship and marketing including one that most don't think of in bridging skills offline & online or for poker it's casinio to online.   Included in this episode: Every action you take, everything you say or don't say tells a story and how you should leverage that. Importance of studying non-verbal cues and reading people How to leverage non-verbal cues in a digital world. Value of listening for what isn't said Why you should track digital interactions including time of day, where they engage and even how they address you.  Why entrepreneur life much like poker is about being strategic, focused and checking your ego. Love to hear your thoughts on this episode as always tweet with the hashtag #FOMOFanz or send Brian a message at http://www.twitter.com/isocialfanz  Books Referenced: Joe Navarro: https://www.jnforensics.com/ Mark Bowden: http://truthplane.com/ Phil M. Jones: https://www.philmjones.com/sales-training-books/